


Real Experience, Real Results
We've held senior roles at major omnichannel retailers, manufacturers, and service providers. We understand retail needs because we've been in their seats making those decisions.
Our approach: We don't just advise, we enable execution. We work alongside your team to create your success.
We help companies build successful partnerships with major retailers and OEMs and develop your internal capabilities to sustain them. From getting your first meeting at Walmart or Target to designing programs and training your Business Development team, we bring real-world experience from both sides of the table.
Our clients gain:
Open doors. Build relationships. Create Programs. Launch successfully.
Having built product and services programs with Walmart, Target, Sam's Club, Costco, Microsoft, Amazon, eBay, U.S. Cellular, Beats by Dre, HP and others, we know what it takes to win and sustain these partnerships.
We help with:
Transform your team from order-takers to partnership builders.
Many companies have sales teams when what they really need are business developers who build strategic relationships. Our workshops teach the skills that matter: authentic relationship-building, storytelling, strategic patience, and long-term value creation.
Business Development Workshops
Learn the principles that separate transactional selling from strategic partnership development:
Relationship Building Workshop
The foundation of all successful business development:
Workshops available for teams of 5-50+. Custom programs designed for your specific business and goals.
We design sustainable programs that drive revenue and customer loyalty.
The circular economy isn't just good for the planet—it's good business. We help retailers and manufacturers design and launch trade-in, buyback, and refurbishment programs that work.
Our expertise includes:
From consumer electronics to flooring to apparel, we've seen what works and what doesn't.
Strategic guidance for complex retail challenges.
Sometimes you need an experienced advisor who's been there before:
We have significant experience with the category and are experts at what it takes to bring products to market in this fast growing space
Why use us?
Retail Fission was founded on a simple belief: the best business gets done through authentic relationships, not transactional pitches.
After three decades in Fortune 500 retail, telecommunications, and services businesses, holding senior roles in business development, marketing, merchandising, and supply chain, our founder Bob Kilinski saw a consistent pattern: companies with great products and services struggled to break into retail, not because their offerings weren't good enough, but because they didn't understand how retail partnerships actually work.
Retail Fission exists to bridge that gap.
Analyze. Identify. Advise. Enable Execution.
We don't just tell you what to do. We work alongside your team to make it happen. From preparing for your first meeting with a buyer to negotiating complex partnership terms to training your team on relationship-based selling, we're there for the hard parts.
What makes us different:
Our team has worked in or with:
We've negotiated partnerships, launched protection programs, designed trade-in initiatives, managed merchant relationships, responded to RFPs, and trained teams - all the things we now help our clients do.
Better questions. Better relationships. Better business.
Business development isn't about having the perfect pitch, it's about understanding what your potential partner actually needs and figuring out how to deliver value. That requires asking better questions, listening carefully, and sometimes having the courage to say "this isn't the right fit."
We approach every relationship, client or otherwise, with authenticity, empathy, and a commitment to mutual success.
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