For inquiries related to business development training, retail consulting, or forming impactful retail partnerships focused on sustainability, you can reach us at 817-690-6851.
Retail Business Development Experts

For inquiries related to business development training, retail consulting, or forming impactful retail partnerships focused on sustainability, you can reach us at 817-690-6851.


Real Experience, Real Results
With extensive backgrounds in senior roles at major omnichannel retailers, manufacturers, and service providers, we possess a deep understanding of retail needs. We've made the decisions that drive success in retail partnerships, which informs our retail consulting strategies.
Our approach goes beyond just offering advice; we enable execution through targeted business development training. We collaborate closely with your team to ensure your success while keeping sustainability at the forefront of our initiatives.
We help companies build successful partnerships with major retailers and OEMs while developing their internal capabilities to sustain these retail partnerships. From securing your first meeting with Walmart or Target to designing programs and providing business development training that transforms transactional sellers into relationship builders, we leverage our real-world experience from both sides of the table.
Our clients gain:
- Direct access to retail decision-makers and OEMs for Walmart, Target, Costco, Sam's Club, Microsoft, Amazon, and many more
- Proven frameworks for partnership negotiations and program launches
- Business development training that enhances skills for relationship building
- Strategic guidance on sustainability, extended warranties, returns, circular economy, and Age Tech programs
Open doors. Build partnerships. Create programs. Launch successfully.
Having developed product and services programs with major retailers such as Walmart, Target, Sam's Club, Costco, Microsoft, Amazon, eBay, U.S. Cellular, Beats by Dre, HP, and others, we understand what it takes to thrive in the realm of retail partnerships and sustain these valuable relationships.
We assist with:
- Business Development Training: Equipping teams with the skills needed for effective retail consulting.
- Retail Merchant and OEM Access: Securing the right meetings with the right people.
- Partnership Negotiations: Structuring deals that benefit both parties.
- Program Launches: Guiding the process from concept to shelf, ensuring successful rollouts.
- Relationship Management: Fostering long-term partnerships, not just one-time transactions.
- RFP Responses: Crafting compelling, winning responses to proposals.
- Extended Warranties & Protection Plans: Strategy, design, POS optimization, and vendor facilitation for sustainability.
- Returns & Reverse Logistics: Implementing efficient processes that protect margins.
Transform your team from order-takers to partnership builders through effective business development training. Many companies have sales teams when what they truly need are business developers who focus on building strategic partnerships. Our workshops teach the essential skills: authentic relationship-building, storytelling, strategic patience, and long-term value creation that align with sustainable practices.
Business Development Workshops
Learn the principles that differentiate transactional selling from strategic partnership development:
- Building authentic business relationships
- Asking better questions and listening actively
- Understanding what companies actually need (not just what they say they need)
- Moving from pitch to partnership
- Playing the long game in enterprise BD through retail consulting strategies.
Relationship Building Workshop
The foundation of all successful business development lies in:
- The relationship economy: why authenticity wins
- Relationship vs. transaction mindset
- Giving before asking: creating value upfront
- Maintaining relationships through changes and challenges
- Leveraging relationships ethically and effectively in retail partnerships.
Workshops are available for teams of 5-50+. Custom programs designed for your specific business and sustainability goals.
We design sustainable programs that drive revenue and customer loyalty, emphasizing the importance of sustainability in business development training. The circular economy isn't just good for the planet—it's also good for business. Through our retail consulting services, we help retailers and manufacturers design and launch effective trade-in, buyback, and refurbishment programs that work, fostering strong retail partnerships.
Our expertise includes:
Strategy & Design – Building programs that align with your business model
Partner Selection – Finding the right processors, refurbishers, and reverse logistics partners to enhance partnerships
Marketing Support – Communicating value to customers and stakeholders effectively
Training – Ensuring your team can execute in-store and online through comprehensive business development training
Promotion & Launch – Creating awareness and driving participation in your sustainability initiatives
From consumer electronics to flooring to apparel, we've seen what works and what doesn't.
Strategic guidance for complex retail challenges is essential, and sometimes you need an experienced advisor who's been there before. Our retail consulting services include developing a robust retail market entry strategy, conducting competitive analysis and positioning, and evaluating potential retail partnerships through thorough due diligence. We also offer go-to-market planning and organizational readiness assessments, ensuring your business is prepared for success while considering sustainability practices. Additionally, our business development training equips your team with the skills needed to navigate these challenges effectively.
We have significant experience in business development training and are experts at what it takes to bring products to market in this fast-growing space.
Why use us?
- Board member of the CTA Foundation
- Retail and omni-channel experts specializing in retail consulting
- Understand the success requirements for new product introductions and retail partnerships
- We’ll tell you the truth - forecasting production is key to profitability and growth
- Connected to all services and distribution needed to launch profitably, with a focus on sustainability.
Retail Fission was founded on a simple belief: the most successful business development training comes from building authentic relationships rather than relying on transactional pitches. After three decades in Fortune 500 retail, telecommunications, and services sectors, our founder Bob Kilinski, who held senior roles in marketing, merchandising, and supply chain, identified a consistent challenge: companies with excellent products and services often struggle to establish retail partnerships. This difficulty isn’t due to the quality of their offerings, but rather a lack of understanding of how effective retail partnerships truly operate. Retail Fission exists to bridge that gap, offering expert retail consulting focused on fostering sustainable growth.
Analyze. Identify. Advise. Enable Execution.
We don't just tell you what to do. We work alongside your team to make it happen. From preparing for your first meeting with a buyer to negotiating complex retail partnerships and providing business development training to your team on relationship-based selling, we're there for the hard parts.
What makes us different:
We've been on both sides of the table. We know what retailers need because we've been the ones evaluating partnerships.
We focus on relationships, not transactions. Quick wins don't build sustainable businesses. Our approach to retail consulting emphasizes the importance of long-term sustainability in partnerships.
We believe in strategic patience. The best partnerships take time to build.
We enable your team. Our goal is to make ourselves unnecessary, to build your internal capabilities so you can sustain success independently.
Our team has extensive experience working with major omnichannel retailers such as Walmart, Target, Costco, Sam's Club, and Microsoft Stores. We have also collaborated with e-commerce platforms like Amazon and eBay, as well as small box specialty retailers in flooring, home improvement, wireless, and AgeTech sectors. In the telecommunications field, we've partnered with U.S. Cellular and national carriers. Additionally, we have engaged with large OEMs like Apple, Samsung, Beats by Dre, Turtle Beach, HP, and Sony, along with extended warranty providers across the industry. Our expertise also extends to reverse logistics and trade-in processors.
Through our retail consulting services, we've successfully negotiated partnerships, launched protection programs, designed trade-in initiatives, and managed merchant relationships. We respond to RFPs and provide business development training to empower teams—everything we now help our clients achieve while focusing on sustainability in their operations.
Current Board member of the Consumer Technology Association Foundation, I have been a long-time member of the Consumer Technology Association, where I held Division Board seats focused on Wireless and Accessories. My experience also includes former participation in the AARP AgeTech Collaborative and serving as the Board Chair for the Wireless Committee at the Reverse Logistics Association. Additionally, I have mentored through the American Marketing Association from 2010 to 2020 and currently serve as an ACP Veteran Mentor. My background also encompasses retail consulting, where I have fostered valuable retail partnerships, alongside my involvement in business development training and sustainability initiatives. I am also a former member of CTIA.
Better questions. Better relationships. Better business.
Business development training is essential because it isn't just about having the perfect pitch; it's about understanding what your potential partner truly needs and discovering how to deliver real value. This involves asking better questions, listening carefully, and sometimes having the courage to say, 'this isn't the right fit.'
We approach every relationship, whether in retail consulting or fostering retail partnerships, with authenticity, empathy, and a commitment to mutual success, all while keeping sustainability in mind.
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